Learn how to use Bluesky — ahead of our launch 🎉

Hey there 👋🏾

The subject line probably gave you a hint — and to be honest, I’ve been tooting this horn for weeks now — but Bluesky is almost here!

By the time you get this in your inbox, we are T-4 days to launch, and if you can’t tell, immensely excited.

Bluesky is one of those platforms that has me truly excited about the future of social media. The team is fantastic and thoughtful, the community is super smart, and the features are innovative in a time when much of social media feels same-y.

I can’t wait for you all to get your hands on it, but if you’d like to test it before the official launch, you can! Head to your Buffer account on desktop (sign up if you haven’t already) and tap the Beta symbol (the beaker!) on the top right.

That’s it from me! Have a great weekend, and see you next Friday.

Warmly, 

Tami & the Buffer team

🖊️ Deep dive: What you need to know about how to use Bluesky

Getting started on Bluesky is straightforward, especially because the app is no longer invite-only. In a few simple steps, you'll be ready to dive into the world of decentralized social media.

Here's a step-by-step guide to setting up your Bluesky account:

1. On desktop, visit bsky.app and click on the “Sign Up” button at the top left. You can also download the mobile app on iOS or Android and set up your account from there.
2. Fill in your name, handle, email address, and create a password. Then, Complete the captcha challenge to finish setting up your account.
3. Bluesky will guide you through a series of prompts to help you get started. This includes setting up your profile picture, bio, and other basic information.

Now, there’s not much of a learning curve as the platform offers a very Twitter-like user experience, so you can dive right in. Here are some tips to help you get the most out of Bluesky:

1. Upload a profile picture that represents you or your brand to build trust and recognition, I recommend using the same profile picture and display name as your other social media accounts.
2. Select your interests to help surface relevant content as you learn how to navigate the platform.
3. Write a compelling bio that tells people who you are, what you do, and why you’re on Bluesky. Keep it concise but informative.
4. Add links to your other social media profiles or personal website. This will make it easy for others to find you on different platforms.
5. Start engaging and connecting with other users to better tune your feed. You can search for people you know or explore custom feeds to find interesting accounts.

Make sure to like, comment, and repost content to build your platform presence. The more you engage, the more visible your profile will become.

🚀 'We Grew to 300K on TikTok with Buffer!'

We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. 

@onlinemarketinges says, "On TikTok we went from 110k to 310k with Buffer!"

Want to skyrocket your growth? Get started with Buffer today!

👇🏽 The latest from the blog

• Get our guide to starting a LinkedIn newsletter.
• Discover ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list.
• Learn this founder’s surprise strategy for marketing her small business.
• Here’s everything you need to know to boost your social media advertising efforts.

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

I’m on vacation this week and trying my best to completely step away from social media while I’m off (both professionally and personally).

So my tip for this week is: Make sure to take a break so you don’t burn out!

Everything on social media will still be here for you when you get back. Plus, you can schedule some content in Buffer to go out while you’re gone, so no one will even notice you left. 😉

🤳 What's happening in social?

• TikTok’s adding the ability to upload custom thumbnails for your videos — time to put Canva to work
• Threads is developing an easier way to access your likes and saved posts
• YouTube adds the option to save music from Shorts + new guides for channel management
• Instagram’s testing making messaging the focus in-app — in case you’re wondering why you’re seeing the message icon in place of the post button
• Instagram launches a feature that lets you leave Notes directly on Reels and Feed posts

Thanks for reading! 💟

What would you like to see more (or less) of in the newsletter? Give us all your feedback in this form or let us know on all our social channels @buffer!

Unsubscribe | Update my mail settings 

Sent by the team at Buffer
2443 Fillmore St #380-7163 San Francisco, CA 94115 USA