Quick heads up - next week (31st July) I'm hosting our monthly community mastermind call/demo day.

It will be a live zoom call with some incredible solo founders and indie hackers from across the world.

What you can expect -

• Actionable feedback on your project.
• Live demos of upcoming products in the community
• Updates and accountability

And lots friendly banter 😅

​Join us if you're interested.​

Now, onto today's story -

This is one of the most impressive revenue growth charts I’ve seen in a long time. It's from Boot Dev

Boot Dev is a platform for backend courses.

It’s a platform where students can learn backend development in a gamified manner, and become high skilled to get a job as a developer.

It does $291K MRR

Crazy!

Their landing page makes their value proposition very clear -

I asked their founder (Lane Wagner) on Twitter, what has been the secret of their recent success. He shared 3 channels -

• Podcast and YouTube appearances
• Sponsoring creators
• Organic SEO

This checks out from their similarweb data as well.

Their top traffic channels are Direct, Search and Social -

And their social traffic is 90% YouTube.

This would be a mix of podcasts, youtube interviews + sponsoring creators -

The most fascinating thing is their SEO strategy.

They rank for the keywords “[programing language] Playground” for most popular backend programming languages.

So when their ideal students search on Google, looking for an online playground environment to learn a language, Boot Dev’s playground pages show up.

SEO is a slow strategy, but when it works, it pays off BIG!

Finally, I want to emphasize that this is NOT on overnight success.

I found this post on their Indie Hackers page quite inspiring -

Took them 2 years to reach $5K MRR.

Always remember -

• It takes a while to get to find PMF
• To find your positioning in the market
• To figure out WHY users love you instead of the competition.

This is a long journey, and we need a ton of patience and grit. Just like Lane and his team.

Hope you found this useful.

Here's a web version of the post to bookmark and share.

Cheers 🙌

From the vault -

3 random post from the Superframeworks archives -

• ​$3.5M ARR - simple form builder​
• ​$23K MRR with a simple todo list​
• ​Honest thoughts about audience building​

🔗 Super Links

Useful links you don’t want to miss -

• ​The nuance between B2B and B2C - Justin Jackson
• ​Started a faceless YouTube channel just for fun - me
• ​What game are you playing? - Mattia Righeti
• ​The 18-Step SEO Audit Checklist - Backlinko
• ​Makes You Think - Morgan Housel

Last week’s top link -

• ​15 websites you’ve never heard of that make over $1M/year - Pat Walls

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -

• ​Join the tiny community of for yoru big dreams -
  • Feedback sessions/Demo Days to get personalized feedback 📝
  • Co-working sessions and a peer accountability group with weekly checkins 💪
  • Courses, Tutorials, Workshops on topics like SEO, Copywriting, Landing Pages, and more so that you keep growing 🚀
  • And lots more!
• We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!​

Thanks,

Ayush 🙏