How to Set Up Facebook Standard Events and Custom Conversions: A Guided Walkthrough

Hey Reader, two articles and a video for you today:

#1: How to Produce High-Quality Videos for Social Media
Need to do more with social video? Wondering how to improve quality? Use these practical tips to produce polished content that performs well.

#2: How to Set Up Facebook Standard Events and Custom Conversions: A Guided Walkthrough (Watch on YouTube)
Want a more effective way to retarget leads from Facebook? Find out why Standard Events are critical to the success of your ad campaigns, learn how to set them up, and discover how custom conversions can enhance bottom of the funnel retargeting.

#3: How to Make Videos People Will Watch on Social Media
Want your videos to make a bigger impact on social platforms? Find three techniques to produce content that will grab and hold peoples' attentions.

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