Mailbrew Marketing Weekly - Marketing Weekly #191

How I Implemented Asana & Improved Our Marketing Team’s Effectiveness • Everything We Know About Google’s AI Overview And Its Impact On Blogs • Prepare Your Blog for SXO. Google’s Other Trend • 7 Types of Content You Should Be Posting on LinkedIn (With Examples) • Personal Branding For Solopreneurs: Step By Step Guide • I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One • When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way • Redirects 101: A Beginner’s Guide to Setup & Best Practices • 👵 Use boring sign-up screens • Carry The Torch 🔥
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Sunday August, 2024

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Blogs

Personal Branding For Solopreneurs: Step By Step Guide
Megan MahoneyAug 1

A key challenge many solopreneurs face is generating steady demand for their businesses. As a solopreneur, you don’t have access...

The post Personal Branding For Solopreneurs: Step By Step Guide appeared first on Copyblogger.

I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One
Joshua HardwickJul 31
To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).
Read more ›
When Attribution Is a Fool’s Errand, Zero-Click Marketing Is the Way
Amanda NatividadAug 1
“Zero-Click Marketing sounds good and all, but how do I get executive buy-in?” I hear that question a lot. I think it signals a fundamental misunderstanding of what zero-click marketing is. When I first wrote about Zero-Click Content back in July 2022 (whoa, happy 2-year anniversary, I guess?), it came …
Redirects 101: A Beginner’s Guide to Setup & Best Practices
Yongi BarnardAug 2

Redirects send users and search engines from one URL to another automatically. For example, when you try to visit https://backlinko.com/hub/youtube/position (which has a redirect) it will take you to https://backlinko.com/hub/youtube/positioning instead. Redirects guide users and search engines from outdated URLs to current, relevant content. This improves the user experience. Preserves …


Newsletters

👵 Use boring sign-up screens
Ali AbouelattaAug 2
Learnings from Spotify, Nextdoor, Ring and AllTrails sign-up screen redesigns.
Carry The Torch 🔥
Shannon SankeyAug 1

Welcome to the Marketing Olympics.

The post Carry The Torch 🔥 appeared first on Carney.


Podcasts

Mastering LinkedIn Ads: Transforming Clicks into Clients
ducttapemarketing.comJohn JantschAug 1
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability …
021: How Selling High-Ticket Offers ACTUALLY Works in 2024 (with John Meese)
podcasters.spotify.comHeyCreatorJul 30

Sign up for our free 7 day "Creator Blueprint" email course!

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell.

Selling high-ticket offers (like 1-1 coaching, cohort courses …

Olympics, Running Your Own AI, and Planning for AI Search
John Wall and Christopher PennAug 1

In this Marketing Over Coffee: Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo Llama 3.1 released to the public – what …


How do you balance organic & paid efforts for conversions? Any interesting hack?

How do you balance organic & paid efforts for conversions? Any interesting hack?

What's the most genius marketing campaign you've ever seen?

Been feeling pretty meh about my work lately and I could use some inspiration. What are some marketing campaigns that have actually impressed you?

Edit: Seeing all these amazing responses has been really inspiring, and it's got me thinking about how I can apply some of these strategies to my own …



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Older messages

Marketing Weekly #190

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