GrowthHackingIdea - How does A/B testing for SEO work?

We can’t create two versions of a page. Google doesn’t like seeing near-duplicates.

Instead:
1. Randomly group the set of pages you want to improve into control and variant groups.
2. Apply changes only to the variant groups.
3. Measure the resulting changes and declare the test a success if the variant group outperforms its forecast while the control group does not.

The Pinterest team followed this sequence. When they saw a significant drop, they cancelled plans to roll out similar changes across the site.

Source: moz.com


Cheers,
Charlie Patel ;)



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