Before we jump into pitch tips…

We’re excited to announce that we launched a PR Tools Shop!

It’s now much easier for you see our offerings, so you can decide what’s the best fit for your business, budget, and PR goals.

The shop also includes something that many of you have asked about. Previously only available in our full gift guide PR course, you can now get How to Use Affiliate Links to Get More Press as a stand-alone training.  

Now on to our regular scheduled programing…

Your email subject line is arguably the most important part of any pitch.

Editors will decide to open your email, or send it straight to the trash, based on your subject line.

Welcome to part 7-of-11 of our subject lines newsletter series.

In each edition you’ll see the subject line we *actually used* that an editor *actually opened*, leading to press for one of our Wolf PR clients.

For each winner, you’ll also see a subject line that most editors would delete.

Do- write it like a headline.

Unsure how to write pitch email subject lines? Start by looking at the headlines of the publications you plan to reach out to.

Look at articles about your peers and competitors. Articles that you can imagine your work being a part of. This approach will show the editor that you understand the publication and what they write about.

Keep in mind that headline styles vary by outlet. Wired’s article headlines are different from headlines at Forbes, for example.

This subject line example includes a key piece of info. The slippers use *deadstock yarn* which is a huge differentiator and worth including.

Don’t- write a  super long subject line.

Pitch subject lines that are packed with too much information are confusing. Especially because there is no picture for context. That’s what the body of your pitch email is for!  

PLUS, subject lines that are too long get cut off. An editor may not see the most important information.

Ten words or 65 characters is a good rule. Although we do sometimes break it, the key is that the subject line does not get cut off in the editor's inbox.

If you feel like yours may be too long, do a test send and check.

Often, additional details like multiple product characteristics can be included in the body of the email.

Thanks for giving our newsletter a bit of time in your inbox!

Nora & Kirsten

PS- Use affiliate links to up your chances for media coverage.

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