Exciting announcement before we jump into subject line tips!

Along with Nora, Kirsten is now also available for 1-1 consulting.

Since we founded Wolf Craft, Nora has worked 1-1 with creatives to help them secure press features in top media outlets. But PR doesn’t happen in a silo. Press can increase website traffic, newsletter subscribers, social media followers, and opportunities for partnerships.

To leverage all these new eyes, Kirsten’s also here to help you optimize your content to better show off your work and sell your products or services. 

We have just four slots opening up for content-focused consulting. If you’re interested reply to this email and we’ll send over more info.

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Onto our regular scheduled programing..

Your email subject line is arguably the most important part of any pitch.

Editors will decide to open your email, or send it straight to the trash, based on your subject line.

Welcome to part 6-of-11 of our subject lines newsletter series.

In each edition you’ll see the subject line we *actually used* that an editor *actually opened*, ultimately leading to press for one of our Wolf PR clients.

For each winner, you’ll also see a subject line that most editors would delete.

Do- spin! Strategically!

Also, research, research, research. When you read the publications you want to pitch, you’ll notice A LOT of themes that come up year after year, season after season.

During the end-of-year holidays you’ll find tons of “stocking stuffer” product roundups. If you sell products that fit in a stocking and are affordable, you have a stocking stuffer! That’s your spin.

For home and design publications, like Dwell, the “stocking stuffers” they feature will be home-related, like the coasters in this example.

A fitness magazine’s “stocking stuffers” would relate to the theme of the publication. Think, water bottles, scrunchies, books, healthy food, etc.

Speaking of the holidays…

Our very last live and free Holiday Gift Guide Pitching workshop for 2024 is in two weeks!

Register today + get the replay, even if you miss the live workshop.

Don’t- waste space saying you’re excited.

Save the subject line for key information about what you’re pitching.

The media always wants to cover the best stuff and stories.

Trust that they *know* you’re excited about your work. You and everyone else that has ever pitched them.

Give them the meat of the story.

Also, remember to be as clear as possible, “new products” doesn't tell the editor who you are, what you sell, or what you are pitching to get featured.

Thanks for giving our newsletter a bit of time in your inbox!

Nora & Kirsten

PS- Dozens of businesses have worked with us 1-1, here’s how.

How to work with us

If you want to get great at telling your story, for more
press and more clients, we can help!