🎙️ New Episode of The Dime The Hidden Benefits of Fractional Marketing for Cannabis Companies ft. Brandon Bobart
Listen here 🎙️ The Hidden Benefits of Fractional Marketing for Cannabis Companies ft. Brandon Bobart Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution. In fast-paced, scaling startups, this is precisely where fractional marketers can make a critical difference. Leveraging a team of skilled, experienced individuals to handle various marketing roles can support your marketing team more effectively, saving time and costs. This week, we sit down with Brandon Bobart to discuss the following:
About Brandon Bobart : We help small business owners (< 5 million in revenue) build their entire marketing team for the price of one full-time employee. Guest Links
Time stamps of Main Topics Discussed: Overview of fractional marketing and how it applies to the cannabis industry (00:02:08) Importance of aligning marketing objectives with business KPIs (00:06:32) Challenges of managing a full marketing team vs. leveraging fractional experts (00:03:54) The critical role of a website as a digital storefront for cannabis businesses (00:22:47) Navigating social media restrictions and best practices for cannabis brands (00:34:00) Emerging marketing tactics beyond digital, such as direct mail and community engagement (00:37:42) The impact of AI and automation on the future of cannabis marketing (00:44:19)
Follow us: Our Links. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: 🎥 YouTube: The Dime 📸 Instagram: The Dime The Hidden Benefits of Fractional Marketing for Cannabis Companies ft. Brandon Bobart After you listen send us Feedback on this weeks episode: What area did you enjoy most? What area did you wish we expanded on? What topics or guests should we go after next? We'd really appreciate it if you could leave us a review on Apple podcasts it really makes a difference for us! If you have feedback or questions, we'd love to hear from you at bryan@8threv.com Thanks so much for listening. See you next Friday. Founders of 8th Revolution |
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🎙️ New Episode of The Dime How Top Cannabis Companies Keep and Attract Employees ft. Mike Seibold
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Listen here 🎙️ How Top Cannabis Companies Keep and Attract Employees ft. Mike Seibold "Every time a company doubles in size, you need to redo all processes." – Reid Hoffman, founder of
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Listen here 🎙️ Can CBN Replace Melatonin? Results from a Double-Blind Placebo-Controlled Study ft. Alleh Lindquist While many have found cannabis to be helpful for sleep, is it anecdotal, or is
🎙️ New Episode of The Dime Curaleaf's European Breakout & Boris Jordan Strategy for The Hemp Company
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