♦️ 45 proven frames to differentiate your brand
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♦️ How to plant your brand in customers’ minds (without spending more)
Wednesday, July 31, 2024
And how Aston Martin became an iconic brand...
♦️ How to turn your company’s size into a competitive advantage
Thursday, July 18, 2024
And how a $200 billion behemoth lost to two college dropouts...
♦️ How to beat customer inertia (and increase sales beyond expectations)
Monday, July 8, 2024
And how a bank sold all its credit inventory *without* cutting rates...
♦️ Why your brand needs an enemy to grow faster (and how to choose one)
Thursday, April 25, 2024
And how BMW became "The Ultimate Driving Machine"...
♦️ How to use anchoring to increase your brand’s perceived value
Saturday, April 20, 2024
And how a diamond cartel made us buy rings for proposals...
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10 Simple Ideas to Help Manage the Burn
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