In this edition:

What’s New?

Gemini Live, Google’s Answer to ChatGPT’s Advanced Voice Mode Is Here 

This new feature allows Android users with a Gemini Advanced subscription to interact with the powerful AI assistant using their voice. Enjoy free-flowing conversations, interrupt Gemini mid-sentence for clarification, and utilize various voices – all hands-free! iOS and additional language support are coming soon. Read more

How Diageo’s Johnnie Walker Taps Generative AI for Mass Customization of Labels

Whiskey giant Johnnie Walker raises the bar with AI-powered label personalization. Visitors to their Edinburgh venue can co-design a unique bottle of Johnnie Walker Blue Label using a generative AI experience. This innovative approach blends cutting-edge technology with a premium product, offering a truly customized experience for consumers. Read more

What You Can Learn From 5 of the Biggest AI Ad Snafus So Far

Not all AI is perfect, and advertising is no exception! This Adweek article explores 5 examples of AI ads that didn’t resonate well with the public. These cautionary tales highlight the importance of human oversight in AI-powered marketing. Read more

What Works For B2B Ads? The Creative Tactics That Drive Better Ad Performance On LinkedIn

Struggling to make your B2B ads shine on LinkedIn? This new research offers insights into the creative tactics that drive better ad performance. Unlock valuable tips to optimize your B2B campaigns and reach your target audience more effectively. Read more

How To Succeed In The Era Of AI-Driven Search Advertising

Unleash the power of AI for smoother campaign management and maximized ROI in search advertising! This Search Engine Land article explores how AI can Analyze data to optimize performance across channels, finding what works best for your campaigns. Automate routine tasks for increased efficiency. Predict customer behavior to stay ahead of the curve. Read more

Quick Updates

xAI’s new Grok-2 chatbots bring AI image generation to X Read more

Meta’s AI ads are getting smarter. Read more

YouTube expands AI topics in live streams. Read more

Some actors will let AI replicate their voices. Read more

AI Prompt Of The Week

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Member Posts

How We Increased Our Sign Up Rates by 57% in 5 Minutes

By Donald Ng

We recently ran an A/B test on our sign-up page, and the results were mind-blowing. Here's what happened. Our original sign-up page was performing okay, but we knew it could be better. Only 37% of users were completing the sign-up form. Read post

The Product Manager’s Guide to Statistical Analysis

By Oleg Yakubenkov

As a product grows—in terms of geography, user base, revenue, number of features, and more—it aggregates more data. This data is a goldmine for making informed decisions, but working with it requires the right knowledge and skills, including statistical analysis. For product managers, statistical analysis is not just a nice-to-have skill; it’s an essential tool that transforms raw data into actionable insights, validates hypotheses, and measures the impact of changes. Read post

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