Market Mix - 🔍 How to Build a Community in 2024

All Case Studies 🔍 Learn About Sponsorships

Community is the easiest buzzword to throw around. And the hardest thing to build. But if you do it right then you have an invaluable asset. So, let’s go over some creators and brands building exceptional communities.

And a big thank you to Mighty Networks for partnering with us and letting us create media for a livin’.

Get your brand in front of 200,000+ marketers & founders.

Bryan Reisberg, Sadie Robertson, and Jack Butcher turned communities into 8-9 figure brands.

How?

The ACP Funnel.

Audience: Create value. Distribute the value. Draw them into your ecosystem.

Community: Convert the ecosystem into a space to connect, collaborate, and celebrate a shared passion.

Product: Use the community as the sounding board to create and deliver the right products.

Audience can be passive.

But community is where you bring the most passionate and loyal “followers” together.

And that’s where powerful businesses are born.

So let’s look at a few examples:

Bryan Reisberg, Maxine the Fluffy Corgi

Audience:

A backpack. A corgi named Maxine. That’s all Bryan Reisberg needed to amass 5M followers across TikTok and Instagram.

How?

Documenting their daily adventures through the subways and streets of New York.

Community:

Next Reisberg talked to his audience via comments and DMs. The feedback he got inspired him to build a home for his audience to connect with each other.

So he built Chonk Fest, a three-day festival for dog lovers.

And where he could use Mighty Networks to build a year-round digital community for these passionate pup lovers.

Product:

But how did he leverage the community to build a product?

More convos = more data.

His community continuously asked about Maxine's backpack because they wanted to bring their pets on adventures as well.

So the Maxine One backpack was born and it sold out in just four minutes, reaching 7 figures in revenues in the first year, with $0 marketing spend.

That’s the power of selling to a loyal community.

Sadie Robertson - Live Original

Audience:

Sadie Robertson Huff was a Duck Dynasty star. But she also built a loyal audience with over 5M+ IG followers with a focus on inspiring young Christian women seeking guidance on their spiritual journeys.

Community:

So she launched the LO Sister app, built on Mighty Networks.

This is the home of her community where she offers virtual workshops, prayer groups, and book clubs that tackle spiritual growth and mental health.

Then she took the leaders from her community and built out an ambassador program that empowers members to host local meet-ups, lead discussions, and represent the LO Sister brand in their cities.

Product:

From apparel to her faith-based books Sadie's product offerings are an extension of her community for current members and also an introduction to her community for potential members.

Jack Butcher - Visualize Value

Audience:

Jack Butcher started building his audience by posting 2-3 visuals per day, focusing on timeless concepts, mental models, and philosophical ideas.

Then he shifted to posting the same visuals but leveraged credible figures within the space like Naval Ravikant and Marc Andreessen.

This built a bridge to existing communities he could tap into…

Community:

So, he built a two-part community:

Product:

So he built in public in his communities and learned that his audience needed specific guidance so he created his “Build Once, Sell Twice” course.

The result? Visualize Value now generates 7-figures in revenue, all without spending a dime on advertising.

How do you do this?

Start with your content strategy and pillars.

And pay attention to saves, shares, and comments because this will tell you what resonates.

When people ask you specific questions - DM them.

Because they’ll give you all the info you need to launch and scale a community.

But the key is identifying the common denominators.

After launching your community, host as many workshops, live sessions, and one on one convos as possible.

These interactions will tell you exactly what products to launch.

As you gain data, start teasing these products within the community to test demand.

By the way, we launched our community, Content Cafe, this summer on Mighty Networks - and it’s where we drop our latest content, host live sessions, and go layers deeper into what we discuss in this newsletter.

And if you want to launch a community for your brand, I’d recommend connecting with Mighty Networks. We talked to every player in the community space, and their team and product are miles ahead of anyone we talked to (and have some huge updates coming).