GrowthHackingIdea - This test is a scary one :)

In one test, the guarantee was changed from "a 30-day money-back guarantee" to "a 100%-money-back guarantee within six months, and a double-your-money-back within the first 30 days".

The result:

During the test, there were no refunds within the initial 30 days. But refunds within the first six months increased from 4% to 6.5%, while sales increased by over 133%.

Who is brave enough to test it? :)

Source: workaholics4hire.com


Cheers,
Charlie Patel ;)



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