GrowthHackingIdea - This form increased conversion by 25%

Instead of a usual signup form, Huffduffer tested a more conversational style: "Hi. My name is [name field]. I would like to use Huffduffer. My email address is [email field]".

Vast.com tested it too: "Hello. My name is [name field]. I’m writing you to learn more about {a product} listed for {price}. Please call me back on [phone field]. [Send this message]". Their conversion across the board increased by 25-40%.

It seems like first UX/UI standards were invented by developers :) and now we are going back to our nature. The conversational style rules ;).

Source: www.lukew.com


Cheers,
Charlie Patel ;)



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