by Hypefury 🦅

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Here in this part of the world, primary schools got started again this week.

I took my kids to school on Monday and I knew it was gonna be a productive week.

The reason is simple. The six weeks before were a mess 😂

Just kidding.

The six weeks before were great but there was absolutely no structure except for our planned vacation.

When I'm back in my office I have 50% of my time booked to task I need to finish. The other 50% is for creative sessions. (I'll talk about that in a future newsletter)

Structure creates peace of mind. And when your mind is at ease, it can flourish and do great things.

This is how you can create a more productive way of working:

Use a Pomodoro tracker and Endel to stay in the zone. 

The Pomodoro technique is probably one of the best techniques you can use to stay focussed. 25 minute burst of total concentration on a task, followed by a 5 minute break.

And Endel is a simple music app with great sounds and white noise to keep you even more focused.

The only other thing you gotta do is this:

Make your tasks so small, you can't not do them.

What I mean by that is this:

When I have a task to create a new Google Ads campaign I dissect it.

I need to do keyword research and find 10 - 20 new keywords. 

I need to create 5 - 10 new ads and for those ads I need at least 3 landing pages. 

I ask someone on the team to create those landing pages based on the keywords and search intent.

By being so specific in what I need to do, it's much easier for me to get started. My brain doesn't stop me from doing it because there are no excuses. And within 25 minutes the campaign is set to go.

It's that simple.

Good luck with getting more out of your week too!

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App researcher Nima Owji shared a screenshot of new tools being developed by 𝕏 for verified organizations.

Once implemented, these tools will likely simplify the management of 𝕏 ads, job listings, affiliate accounts, and analytics—all in one place.

Among the new features, an advanced search function is expected to be integrated into the dashboard. This tool appears to allow users to build and save queries, making it easier to monitor relevant mentions and discussions.

YouTube announced that all creators can now activate their Creator QR Codes.

This provides another way to promote your channel.

Here’s how you can find your QR code:

"Navigate to the “You” tab on the bottom of the menu of the YouTube app, tap the chip under your handle that says “Share Channel”, and then tap “QR code” in the menu that pops up to see your Channel’s QR code. You can then save it to your phone’s camera roll if you so choose, or pull it up to show someone nearby, so they can easily scan it to find your channel."

Visual Capitalist ranked countries based on their adoption of ChatGPT.

In the US, where ChatGPT was developed, only 23% of people use it. 

Other countries have much higher adoption rates. You can view the full infographics here.

We're launching Creator Courses, a new series of limited-access masterclasses led by pioneers in their fields, in September.

Proven creators will share their tricks for growing and monetizing an audience on 𝕏, LinkedIn, Instagram, and other channels.

You'll learn how to think and act like they do, based on their first-hand experiences.

If you want to attend these special masterclasses, click this link to join the waitlist.

We'll organize one of these Creator Courses every two weeks. I can already share the list of the first creators who will host them:

Click the button below to join the waitlist.

NOW, you can schedule long-form posts through Hypefury.

Here's how:

We automatically detect and enable long-form post scheduling if you have 𝕏 Premium.

This new feature is available for all paid accounts.

Last week's poll: Only 1%* of 𝕏 users have activated 𝕏 Premium. What is missing to make it irresistible?

🟢 🟢 🟢 ⚪️ ⚪️  → The subscription doesn't offer any killer features [33.8%]

🟡 🟡 ⚪️ ⚪️ ⚪️  → It's too expensive [24.3%]

🟡 🟡 ⚪️ ⚪️ ⚪️  → It's just too early; the subscriber base will grow over time [21.6%]

🟡 ⚪️ ⚪️ ⚪️ ⚪️  → The focus on verification is not good for marketing [20.3%]

*According to estimates.

That’s it for now, everyone! We’ll meet again next week with some more of this!

Don't forget to sign up to Hypefury if you haven't yet.

And feel free to reply to this mail. It comes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury