The Conversation - What is a ‘life coach,’ anyway?

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When I hear the word “coach,” a traditional image comes to mind: someone leading a sports team, whistle in hand.

But today, there are all sorts of variations: life coaches, wellness coaches, health coaches, even AI-driven “coaches.”

Americans, it seems, are looking for lots of advice, especially when it comes to physical and mental health – and hoping that one-on-one coaching services can help.

There’s no agreed-upon definition of “coaching,” though – nor any licensing requirements. And things can go from helpful to harmful when people confuse coaching with therapy. Amid a shortage of mental health care providers, that’s probably not uncommon.

Emily Hemendinger, a psychiatry professor at the University of Colorado, breaks down the differences between therapy and coaching. She also lays out what to keep in mind if you’re looking for a coach, from transparency about credentials and fees to whether they’re touting a specific product.

A credible coach, Hemendinger writes, “is not going to promise to completely change your life or cure you.”

[ One great story every day, texted directly to you. ]

Molly Jackson

Religion and Ethics Editor

Life coaching can provide helpful services for some people, but scrutiny is needed. The Good Brigade/DigitalVision via Getty Images

Is ‘coaching’ a shortcut to mental health care? Not so fast − here are key differences

Emily Hemendinger, University of Colorado Anschutz Medical Campus

A professor of psychiatry unpacks what to consider if you’re looking for help with physical or mental health and are considering using coaching services.

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