GrowthHackingIdea - How not to fail with coupon codes
ComScore found that 27% of people who searched for a coupon code never returned to purchase.
How to deal with it:
1. Remove a coupon code field.
2. Use direct links, which have a coupon code attached.
3. Macy’s, a large department store, added a link to “Find one now” near “Have a promo code?”. The link shows page listings with current discount codes, keeping customers on their site.
Source: blog.lemonstand.com
Cheers,Charlie Patel ;)
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