Never use these headlines (63% worse CTR)

Outbrain compared 65,000 paid link titles that contained positive (“always” or “best”) superlatives, negative (“never” or “worst”) superlatives and no superlatives.

Headlines with negative superlatives performed 30% better than ones without superlatives.
And the average click-through rate on headlines with negative superlatives was a staggering 63% higher than that of their positive counterparts.

Source: www.outbrain.com


Cheers,
Charlie Patel ;)



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