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Meta shared some marketing to-dos to to get done before this holiday season:

• Start planning today. Identify key moments and launch campaigns early. Kick off advertising efforts in September to capture early bird shoppers.
• Curate a gift guide. Put a little time into a well-curated seasonal gift guide or peak season catalog.
• Diversify. Avoid ad fatigue by using a variety of creative formats like videos, images, and carousels.
• Run early A/B tests. Test different variables—like creative, target audience, or placements—to see what works best and lower your cost-per-result (CPR).
• Try Advantage+. Use Meta Advantage+ shopping campaigns to drive online sales efficiently, attract new customers, and grow your base. Use Advantage+ Catalogue ads to promote relevant products to users who have browsed your site or app using catalogue ads.
• Try video. Capture attention with mobile-friendly video ads or Reels to delight new audiences.
• Set up Conversions API. This helps you improve targeting, reduce CPR, and measure success more accurately.
• Connect with shoppers. Use Messenger, Instagram Direct, or WhatsApp to create meaningful interactions with holiday shoppers.
• Try Lead ads. Collect information before the holidays start for retargeting during your peak campaigns.

Grab Meta’s PDF for reference.

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Have you been in your LinkedIn inbox lately? Scary place.

This is a Chrome extension that enables you add custom, colored labels to your LinkedIn messages—like “Follow Up” or “High Intent”—so you can filter and find what you need, when you need it.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

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• 200 characters 📣
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Let’s get it on the calendar.

Let’s go lads, a new slogan just dropped for Ireland: the home of Halloween.

Tourism Ireland is having a craic with a new campaign to reinvigorate its off season and reclaim the spooky holiday, which originated as a Celtic tradition 2,000 years ago.

The black-and white spot features stark, sweeping views, lively people, turnip jack-o’-lanterns, and some costumes that would scare the piss out of ya.