Prepare your email strategy for Apple Intelligence 🤖

Prepare your email strategy for Apple Intelligence 🤖

📢 Apple’s iOS 18 is rolling out, and Apple Intelligence is about to shake up email marketing.

In this CXL Feed, email marketing expert Jessica Best unpacks what’s coming and how you can get yourself ready to stay ahead of the update.

Here are the key takeaways: 👇

🔴 What iOS 18 will bring with Apple Intelligence?

AI-generated email (and inbox) summaries, making concise and relevant copy more critical than ever.

Sorted Inboxes: Primary vs Promotion (similar to Gmail), potentially pushing promotional emails into specific categories.

Priority notifications (across all apps), potentially affecting which emails get more visibility.

🔴 Take these three steps for your next email strategy to set yourself up for Apple Intelligence:

1. Focus on quality copy: Be smart about what copy is in your subject lines and pre-headers, as AI might use these to generate email summaries.

2. Make emails accessible, even without images: Use a balance of text and images, and always include descriptive alt text for better AI interpretation.

3. Test your email across devices (especially on IOS): Ensure they are compatible and effective when iOS 18 launches.

Want to be ready for when iOS 18 rolls out? Dive into the full video below to learn how to set yourself up for Apple Intelligence.

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