Case study. A sense of consistency: +15%.

1. After being casually questioned about their regular voting patterns, half of a group of participants were told that they were much more likely to vote since they had been deemed by the researchers to be more politically active. (This wasn’t true; these people were selected at random.)

2. The other half of the participants weren’t told anything. They were just asked to describe their voting patterns.

The Result?
The first group had a 15% higher turnout!

Our brain seeks to maintain a sense of consistency. This is why “gold” or “platinum” status works effectively as a customer loyalty program.

Source: www.helpscout.net


Cheers,
Charlie Patel ;)



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