In this issue, you’ll find:

I demand you read this

Today, one of our customers demanded we give him a free month of Hypefury.

Why?

Because 𝕏 had that outage a couple of days back, and a few of his posts failed.

He would leave to a competitor if he didn’t get his free month.

I am called into about 0.1% of support tickets we receive. This was one of them.

I told him I was sorry his posts failed and explained that if we could have done anything about the situation, we would have compensated him.

As this was force majeur, we couldn’t be held accountable. Despite that, we still offered him a discount on his next month.

He doubled down on his demand.

I stayed polite and told him we couldn’t offer the free month but also kept an opening and asked if there was any other way I could help.

Demanding something is the last thing you should do in these situations IMO.

He overplayed his hand and I don’t appreciate people who think they can treat us as their little b*tch.

The most important thing for content creators to take from this, and I’ve been guilty of this too, is:

When you spend a lot of time on content and it flops, you can get in the same mindset.

Demanding people’s attention to your post. Thinking you’re entitled to their attention just because you spent a lot of time on something. You become frustrated.

You couldn’t have been more wrong, though.

Spending a lot of time on something doesn’t equate to providing value.

If your post flops, it’s because people just aren’t interested.

Take the hit. Regroup. Learn. Try again.

Don’t be a little b*tch and take your L’s as a man and keep taking those punches until your L’s turn into W’s.

AI Agents Are Changing the Game for Marketers

AI-powered agents like OpenAI’s “Operator” are taking automation to the next level. They can handle tasks like price comparisons and online orders on your behalf.

The same concept could revolutionize marketing by automating lead discovery, social media engagement, and targeted outreach. These AI-driven tools can cut down research time and streamline workflows like never before.

Reddit's New Tools

Reddit is rolling out new features to help users find the right communities, stay within community rules, and understand post performance.

A new “Community Suggestions” tool recommends relevant subreddits, while “Post Check” flags possible rule violations before posting. Users can now also repost removed content to other subreddits and get tips on meeting community criteria. Plus, improved “Post Insights” offer better tracking of post engagement.

𝕏's Video Push

𝕏 is working on a video composer, possibly for reacting to posts with videos. No details yet on features.

The iOS-exclusive video tab is getting a redesign, along with new icons for video and Premium tabs.

10x your sales with our new Instagram DM CRM

Inboxs now also supports Instagram DMs. You’ll generate more sales on Instagram by:

Start getting more leads from IG now with Inboxs

Take this chance to streamline your sales on Instagram (and 𝕏).

7 Pricing Tactics for Agencies & Consultants

Pricing is the most important decision for any business.

Fair prices don’t exist. Selling means proving to clients that your offer's value outweighs its price.

If you succeed, they buy.

Here are seven effective tactics to structure your pricing👇

Last week’s poll: How often do you use Google compared to a year ago? 

🟩🟩🟩🟩🟩🟩 Less than before (60%)

🟨🟨🟨⬜️⬜️⬜️ About the same

🟨⬜️⬜️⬜️⬜️⬜️ More than before

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to sign up to Hypefury if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury