GrowthHackingIdea - Logic vs Emotions
A famous study showed that “Our brain is not rational, our brain is rationalizing.”
Your subconscious (83% of your brain: automatic, effortless and fast) decides to like or dislike something and your conscious (17% of your brain: controlled, high effort and slow) rationalizes the decision.
Emotions and instincts live in your subconscious and are 5 times stronger than your logical conscious. That is why appealing to emotions, rather than logic, is much more persuasive.
Source: conversionxl.com
Cheers,Charlie Patel ;)
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