Market Mix - 🔍 3-Steps to Boost Conversion Rate

How I’d Boost CVR in 3-Steps 

The first thing I audit when working with a new brand is: 

Recently, we worked with a DTC wellness brand and their site traffic was growing like crazy, but revenue and profit weren’t keeping pace. 

Aka: they had a leaky bucket. 

So instead of tweaking ad creatives, we looked at the LPs. 

Step #1: Installed heatmap. 

This team didn’t have any CRO experts. 

But this way, we could simplify and track element-level revenue data to identify the highest-impact areas of the website. 

Step #2: Looked at heatmapAI’s CRO recommendations. 

The top rec: “Based on the Revenue Per Session of each Mobile Navigation menu item, test rearranging the mobile dropdown in the following order.” 

Since this brand had 100’s of products, optimizing mobile navigation was massively low hanging fruit. 

Step #3: Rearranged the dropdown by highest performing items on mobile navigation, based on the exact order given by heatmapAI. 

The Result: 

We increased Revenue Per Session by 35% within 30 days. 

And that one change added over $1M in top-line revenue. 

I’m positive there’s low hanging fruit on your website that will move the needle for your brand. 

Which is why I got you a free trial and 15% off all heatmap plans. 

Just use the code MARKETINGEXAMINED at checkout. 

Excited to see you crush,

Alex