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Let’s talk web push notifications—browser messages that you can send to users who have visited your site and opted in to receive them.

It’s all about re-engaging users with a CTA. Common use cases for web push include:

• Promotions about exclusive offers, flash sales, or discounts.
• Content updates about new blog posts or articles related to user interests.
• Event reminders about upcoming occasions or important dates.
• Cart abandonment alerts enticing shoppers to complete their purchases.
• Feedback requests asking customers to rate or review products and services.
• Transactional communications regarding order status or delivery.

Here are some stats to consider:

• 22.3% of ecommerce brands are using web push, compared to media & publishing at 18.79% and insurance at 8.35%. Travel and hospitality use it the least at 2.61%.
• Browser notifications show an open or view rate from 45-90%, compared to the average for email newsletters at 15-30%. Adding emojis in the copy was also shown to improve open rates by 20%.
• 39% of subscribers prefer receiving browser notifications in the morning and another 15% appreciate updates while they’re commuting to work. Personalizing send time increases reaction rates by 40%.

Head to Iterable to take a closer look.

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If you’re looking to get started, OneSignal leads the market in web push notifications.

Users can subscribe in one click, so you can re-engage them with a new CTA, abandoned cart reminders, announcements, and more— even while they’re looking at other sites.

Plus, it only takes a few minute to set up your first message.

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Let’s get it on the calendar.

In a TikTok, a fan pointed out that NFL Green Bay Packers’ QB Jordan Love seemed to perform remarkably better during the annual Toyotathon sales event, which usually lasts from mid-November to early January.

Correlation does not equal causation… but it’s pretty cool that there’s a correlation, right?

Love sported a “Merry Toyotathon” sweater to acknowledge the hype over the holidays. And naturally, there’s a petition to extend Toyotathon through Super Bowl Sunday.

Here’s what the brand has to say: “As the official automotive partner of the NFL, Toyota is excited to cheer on Jordan Love on his road to the playoffs. If Toyotathon helps pave that road, even better!”