Learn How to Maximize the Power of GA4 with BigQuery💡

BigQuery is not as pricey or complex as you think. It used to be expensive in the past, but not anymore.

For many, it’s free, as long as your data usage stays within limits. Plus, setting it up is pretty straightforward.

In today’s CXL Feed, Fred Pike shows you how to integrate BigQuery with GA4 data, with real-life examples.

👇 Here are the key takeaways:

🔴 Calculate your storage pricing: Storage costs are low. You get 10GB of free storage, and costs beyond that are minimal. 

🔴 Calculate your compute pricing: You get 1TB of queries free each month. Even if you go over, extra costs are manageable ($6 per TB). Worst-Case Scenario? Running inefficient queries can drive up costs, but most businesses won’t hit that limit (even if they do, the costs aren’t bad).

🔴 Using Google Cloud’s pricing calculator: Run BigQuery's pricing calculator on Google Cloud to get a feel for how much it might cost you.

Don’t let myths around costs keep you from using BigQuery.
For most businesses, it's a low-cost, high-value way to supercharge GA4 data.

Check out the full lesson to dive deeper with a full tutorial.

If you like this, you should check out the following courses:

Online Course: GA4 Audits >

In this GA4 Audits Course, you will learn how to:

• Audit GA4 setups for accurate data collection and analysis.
• Identify and prioritize issues within GA4 and GTM implementations.
• Optimize GA4 property and data stream configurations.
• Implement privacy compliance and data security best practices.
• Conduct thorough event and user tracking validation across devices.

Online Course: GA4 Intermediate >

In this GA4 Intermediate Course, you will learn how to:

• Set up and configure GA4 properties from scratch.
• Use Google Tag Manager to streamline event tracking.
• Customize GA4 reports for specific business needs.
• Implement cross-domain tracking and troubleshoot data issues.
• Use Chrome extensions to optimize event management with gTag.

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