Why advertising industry professionals are considering becoming creators

The question of whether to become a creator now is common in advertising and marketing circles.
March 21, 2025

Why advertising industry professionals are considering becoming creators

The question of whether to become a creator now is common in advertising and marketing circles.

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  • Showcase your achievements in media and marketing across categories such as Best E-Commerce Strategy, Most Innovative Brand and more with the Digiday Awards. Enter today to secure the best rate.
  • Creators do more than influence consumer perceptions and behavior in the moment of a single campaign — they spark a ripple effect of a growing community and many more actions. Sponsored by ThisThat.
  • Contextual targeting has become a privacy-compliant alternative in a world of scarce user data. Paired with deep learning, powered by neural networks, it elevates targeting precision so marketers connect with the right audiences. Sponsored by MediaGo.

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Ivy Liu
The question of whether to become a creator now is common in advertising and marketing circles.

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How Klaviyo delivered the CRM B2C brands have been missing

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When deciding between in-house and outsourcing to keep up with competitors, there’s an alternative that fits in between and could be a better fit as agencies work to execute their clients’ digital advertising campaigns.

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Publishers are learning the hard way that the open auction’s best days are over.

As consumer behaviors and cultural conversations rapidly shift, marketers need to make more dynamic decisions to remain relevant. The industry can deliver on these promises by ensuring biddable CTV is transparent, TV-quality and brand-safe.

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Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025.

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Overreliance on AI without a human touch can lead to cookie-cutter content that feels repetitive or lacks emotion.

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How young brands handle the expensive operational costs that come with launching into thousands of Walmart or Target stores.

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How young brands handle the expensive operational costs that come with launching into thousands of Walmart or Target stores.

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