LeaveMeAlone is a simple email unsubscription service making $13K per month.

This is a great example of building a painkiller instead of a vitamin.

A single feature, laser focused SaaS - the best type of business independent entrepreneurs can build.

James Ivings and Danielle Johnson are doing it quite well.

And they’re doing it while traveling the world, living in a boat.

That’s the power of indie hacking.

This is a snapshot summary of my full case study about LeaveMeAlone:

The Problem

Email inboxes cluttered with unwanted subscriptions, causing frustration and wasted time for users.

The Solution

A simple, focused email unsubscription service that helps users clean up their inboxes efficiently.

Key Features

• One-click unsubscribe from multiple email subscriptions
• User-friendly interface
• Privacy-focused approach
• Regular updates based on user feedback

Growth Strategy

• Building in public to generate interest and gather feedback
• Leveraging Product Hunt for launches (4 successful launches)
• Focusing on SEO for sustainable traffic growth
• Maintaining an open startup model for transparency

Lessons Learned

• Solve your own problems, but ensure others want the solution too
• Start lean with a single, focused feature
• Engage with communities for early traction and feedback
• Balance spiky (Product Hunt, Hacker News) and sustainable (SEO) growth channels

Why It Works

LeaveMeAlone addresses a common pain point with a laser-focused solution.

The founders’ commitment to transparency, continuous improvement based on user feedback, and strategic use of various growth channels have contributed to its success.

Their ability to run the business while traveling demonstrates the flexibility of their micro-SaaS model.

​[Link to full case study]​

Let me know if you prefer such snapshot case studies or full case studies in the email. Sometimes the email can get too long if I share the whole thing, that's why I'm testing this shorter format.

Feel free to hit reply and let me know if you have any other feedback.

From the vault -

3 random post from the Superframeworks archives -

• ​Twitter Lessons from 3+ Years of Daily Posting​
• ​$25K MRR with a simple status page​
• ​$23K MRR with a simple todo list​

🔗 Super Links

Useful links you don’t want to miss -

• ​$36 MRR in 10 days - celebrating small wins - me
• ​The worst news for my microsaas I could think of: - John Rush (Platform Risk)
• ​SaaS is DEAD - Sam Lessin
• ​SaaS is NOT dead - Greg Head
• ​I only added payment links to 2 projects and.. - Dmytro (put more buy buttons on the internet)

Last week’s top link -

• ​F*ck You Product Hunt - Nico Jeannen

🤗 How can I help?

Whenever you’re ready, here’s how I can help you -

• ​Join the tiny community for your big dreams -
  • Feedback sessions/Demo Days to get personalized feedback 📝
  • Co-working sessions and a peer accountability group with weekly checkins 💪
  • Courses, Tutorials, Workshops on topics like SEO, Copywriting, Landing Pages, and more so that you keep growing 🚀
  • And lots more!
• We support, inform, educate and inspire each other every day. We are a tight knit group of indie hackers and solopreneurs working on our projects. We would love to have you. Entrepreneurship is hard, don’t do it alone. Come join us!​
• ​Get Copy OS - A complete system to write high converting copy (Like a Pro!) - 800+ users and 17 5 star review!
• ​Make money with words: Find your voice and monetize your writing

Thanks,

Ayush 🙏