Boost Landing Page Conversion Rates with Simplified Copy

Learn how to use AI to simplify the copy on your landing pages and, in turn, increase engagement and conversion rates 🤖

Most people will only read 20-28% of your website content. If your landing page copy isn’t easy to scan through, you're losing potential conversions.

In this CXL Feed, Paul Broad digs into insights from the Unbounce Conversion Benchmark Report, showing how simpler copy directly improves conversion rates–no matter who your audience is.

Here’s how to optimize your landing page copy for higher conversions:

1. Simplify and reduce the complexity: Lowering your copy to a 7th-grade reading level can double your conversion rate compared to writing at a professional level. Tools like Hemingway Editor make this easy.

2. Break it up: Use content blocks (headings, summaries, and images) to make your copy scannable. This allows users to scan copy and get the gist of it without reading every word. AI tools like Claude or ChatGPT can help you structure it for fast reading.

Ready to see the difference?
Try these steps for yourself and start optimizing your copy today.

Watch the video now:

Looking for more Landing Page Optimization Tips:
Also check out the following:

Landing Page Optimization Course >

In this course, you will learn how to:

• Master the fundamentals of optimization to improve landing page performance.
• Conduct in-depth research to uncover insights that drive better conversions.
• Apply a structured optimization process for consistent, measurable improvements.
• Utilize behavioral design principles to influence user behavior effectively.
• Understand the foundational elements of landing pages to build high-converting experiences.

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