🔍 How to Reverse Engineer Your Competitors Top Funnels

All Case Studies 🔍 Learn About Sponsorships

In this issue you’re going to learn:

Coooool. So.

Big thank you to Particl for partnering with us and letting us create media for a livin’.

Get your brand in front of 200,000+ marketers & founders.

It first starts with this tool that I use called Particl. You’ve probably seen it all over Twitter. And straight up it feels like some dark magic. But it’s 10/10 great.

So, let’s take Hexclad—$ 350M in revenue. Absolute giant. But also a dialed marketing machine.

First step is going into Particl.

Here I’m searching for their top selling products and it quickly shows me the top selling products and the amount of revenue that each product drives.

So, let’s take HexClad’s Hybrid Perfect Pots & Pans Set.

The next step is going to Facebook, searching their FB page, and going to their ad library.

Here I’m looking for a few things:

Because I want to know what creative Hexclad is testing, how they’re positioning the product, and the influencers they work with.

So, looking at their FB ad library I know they’re running 100+ ads promoting the Hybrid Perfect Pots & Pans Set.

Next is categorizing the content formats, and we have:

After categorizing the content formats, we want to break down how they’re positioning the hybrid set and the narratives behind each ad.

Narratives:

After the narrative, I’m finding all the common denominators within the copy and looking at Hexclad’s ads - there’s two main points of supporting copy:

The next step is breaking down the landing pages they’re directing traffic to.

Why?

We want to learn how they’re converting interest to action.

Looking at Hexclad, they’re directing to two different landing pages:

But the common denominator between both pages is the focus on education and social proof.

Why? Because it’s a $700 purchase.

So, there’s a large focus on educating the consumer to make them feel confident in their purchase.

That education focuses on:

Which cements:

Then they reinforce this with three different layers of social proof:

There’s also a few ways to go layers deeper down a products funnel:

But putting it all together…

The best reverse engineering process first starts with using the right data to identify the top-selling products and then working your way backward.

This is why my process always starts on Particl then I work my way down.

Usually, I’m doing this for the top 5 selling products for any brand then piecing together all the common denominators to then start testing different aspects.

Alright, I’m done with all the secrets.

Appreciate you reading,

Alex G