GrowthHackingIdea - A copy that converts
You can’t have good copy without first doing the work to understand your customers. Much of the copy on our site now came directly from our customers’ mouths in our conversations with them, and that’s why it converts: because it speaks their language, not ours.
To understand their language we send an email to every new customer simply asking them why they signed up.
Source: www.groovehq.com
Cheers,Charlie Patel ;)
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