Advertisers grow spending in Amazon DSP as adoption increases

Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.
November 06, 2024

Advertisers grow spending in Amazon DSP as adoption increases

Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.

Additional coverage:

Take our survey on DSPs.

Other things to know about
  • Join us virtually tomorrow, November 7 with Digiday editor-in-chief Jim Cooper, Digiday Media research director Li Lu and more as we dive into the recent research about this year's holiday strategies. Subscribe to attend or register if you're already a Digiday+ member here.
  • With more people streaming TV content than watching linear TV, CTV’s targeting and reporting tools are making broader TV campaigns more efficient. Sponsored by Simpli.fi.
  • Whether they play for relaxation or to fill brief moments in their day, mobile gamers are consistently engaged, offering brands a prime opportunity to deliver well-timed, relevant ads. Sponsored by Activision Blizzard Media.

Top Stories
Ivy Liu
Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.

SPONSORED BY

Logo
How Paramount Advertising is unlocking the power of performance for marketers

img
howdy!
The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid Game” comes out on December 26, and Netflix has announced that its official video game adaptation, “Squid Game: Unleashed,” will be rolling out at the same time.

In this State of the Industry report, learn what changes marketers are making to the channels, distribution and strategies they’re using for performance marketing.

howdy!
DOJ queries into the workings of DoubleVerify and IAS signal just how widespread concerns have become in the industry. 

While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements.

howdy!
Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo.

Advertisement

While savvy advertisers previously expanded programmatic strategies, the fading use of cookies and IDs are impacting scale and performance, leading teams to re-evaluate a more sustainable solution.

howdy!
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.

howdy!
With Election Day here, it’s worth taking a look at some of the ways ad-tech firms, political startups and political agencies have used LLMs and machine learning.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Presidential ads mark a divide as both candidates spend big in battleground states

Tuesday, November 5, 2024

Election Day is here, and new ad spending data reveals the intense and targeted push seen in swing states as campaigns for Vice President Kamala Harris and former President Donald Trump delivered last-

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics

Monday, November 4, 2024

Influencer marketing and agency execs believe marketers should instead zero in on understanding the influencers they work with and their audiences rather than totally bowing out during difficult

Deadline next Friday: Final chance to submit entries to the WorkLife Awards

Friday, November 1, 2024

Don't miss this opportunity to be recognized as one of the year's top employers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Creators weigh content decisions and costs of election-driven marketing blackout

Friday, November 1, 2024

Agencies, creators and brands respond to the election-driven blackout on marketing. November 01, 2024 PRESENTED BY Creators weigh content decisions and costs of election-driven marketing blackout

Discover the new Digiday Media Awards categories

Thursday, October 31, 2024

Digiday Media Awards: Enter Today Early Deadline: January 10 ENTER NOW The Digiday Media Awards are back to spotlight the companies advancing digital media. This year's program introduces nine new

You Might Also Like

🦄 12 spicy takes

Sunday, December 22, 2024

Prediction markets, phone addiction, ESOP plans and other such things. 🎄 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Recruiting Brainfood - Issue 428

Sunday, December 22, 2024

Merry Christmas everybody - it's the Brainfood Christmas Special, so we bear gifts and reflections from the world of TA / HR on the year 2024. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Simple hack to get 4x more shares

Sunday, December 22, 2024

Inro, Qolaba, MySEOAuditor, ContentRadar, and SEO Pilot are still available til end of this week. Then, they're gone!! Get these lifetime deals now! (https://www.rockethub.com/) Today's hack

I built an online tool site in 5 minutes

Sunday, December 22, 2024

AI tools are getting even more incredible ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to Describe a Hallucination

Saturday, December 21, 2024

If hallucinations defy the grasp of words, how should we try to describe them? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

+28,000% Engagement with Pinterest?

Saturday, December 21, 2024

Exploding impressions and engagement ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The importance of pillar pages for SEO

Saturday, December 21, 2024

88% of SEOs believe topical authority is very important to their SEO strategy, according to a Surfer SEO study. One of the most effective ways to strengthen your topical authority is by creating pillar

The importance of pillar pages for SEO

Saturday, December 21, 2024

88% of SEOs believe topical authority is very important to their SEO strategy, according to a Surfer SEO study. One of the most effective ways to strengthen your topical authority is by creating pillar

The best books about AI&ML, 2024 edition

Saturday, December 21, 2024

For Your Holiday Reading ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to control your audience

Saturday, December 21, 2024

And turn them into raving fan-customers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌