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Advertisers grow spending in Amazon DSP as adoption increases

Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.
November 06, 2024

Advertisers grow spending in Amazon DSP as adoption increases

Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.

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  • With more people streaming TV content than watching linear TV, CTV’s targeting and reporting tools are making broader TV campaigns more efficient. Sponsored by Simpli.fi.
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Ivy Liu
Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.

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How Paramount Advertising is unlocking the power of performance for marketers

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The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid Game” comes out on December 26, and Netflix has announced that its official video game adaptation, “Squid Game: Unleashed,” will be rolling out at the same time.

In this State of the Industry report, learn what changes marketers are making to the channels, distribution and strategies they’re using for performance marketing.

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DOJ queries into the workings of DoubleVerify and IAS signal just how widespread concerns have become in the industry. 

While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements.

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Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo.

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While savvy advertisers previously expanded programmatic strategies, the fading use of cookies and IDs are impacting scale and performance, leading teams to re-evaluate a more sustainable solution.

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This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.

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With Election Day here, it’s worth taking a look at some of the ways ad-tech firms, political startups and political agencies have used LLMs and machine learning.

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