Creators weigh content decisions and costs of election-driven marketing blackout

Creators weigh content decisions and costs of election-driven marketing blackout

Agencies, creators and brands respond to the election-driven blackout on marketing.

Additional coverage:

• AI- and non-AI political misinformation on Meta and X are filling platforms with plenty of smoke designed to confuse and misdirect voters.
• As the U.S. presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users.
• At a Digiday Summit, publishers confront the fine line between revenue and oversight.
• A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly.
• Stat of the week: 81% of publisher pros told Digiday this year that their titles posted content on X in the past month, up from 73% last year.
• Our most-read story this week: Two years post acquisition, and X’s relationship with advertisers has never been more complex

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