Market Mix - 🔍 The $1.4 Billion Water Brand

Liquid Death became a household brand in 6 years because of cut-through, memorable marketing.

You’ve literally never seen a water brand like it.

And this unexpected creativity permeates every fiber of their marketing strategy.

When they launched in Texas, they created unexpected encounters with Liquid Death throughout every major city: Houston, Dallas, and Austin.

All with one goal.

Get people to take pictures to share on social.

Most brands just do product samples for a new store launch.

But these guys nailed experiential marketing that scaled from in-person to digital, creating millions of impressions on social for their Texas launch.

And they partnered with ALT TERRAIN to pull it off.

If an IRL campaign got your interest - ALT TERRAIN will hook you up with a free activation plan.