GrowthHackingIdea - Increase LTV 20x

Reducing prices to (try to) reduce churn is the worst thing you can do. If a customer is not finding value in your product, they’ll cancel even if it’s 50 cents per month.

Slidebean increased their prices by 4x.

Results:
1. Churn rate dropped down from 25% to 6.53% (x3.82).
2. LTV increased from $22 to $444 (20x!).

Source: blog.slidebean.com


Cheers,
Charlie Patel ;)



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