Happy Sunday! I’m trying out a couple of new features in this newsletter. One will be highlighting some cool tools I’ve discovered or read about.

The other will be sharing online business success stories! Hopefully there will be lots of inspiration in here for us all :)

Today, I’ve got a cool tool for you…

💬 Greg Isenberg recently tweeted about a hidden gem in the TikTok app—the TikTok Creator Search Insights feature. It’s a treasure trove of consumer behavior data, totally free to access and might give you a serious edge when it comes to targeting content gaps.

Here's the deal: TikTok’s "content gap" tab highlights what people are searching for but can’t seem to find good answers to. Think of it as a map pointing directly to high-demand, low-supply content ideas.

So, why is this so powerful?

I tried it yesterday and found some pretty random stuff in there. However, I just went into the feature itself and scrolled what came up. I didn’t actually search for anything.

Just now though, I typed in “affiliate marketing” and I see the following results:

-shein affiliate program

-email marketing course

-marketing capcut templates

-marketing meme trend (with search volume of 728K, up 678%!)

I know very little about TikTok apart from the fact it probably won’t be on my phone very long, unless I find some gems and get some views from my videos….

Let me know how it works for you!

Anton