Hi there 👋, here’s this week’s top digital media and market news…

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Charlie Patel, Owner of Media Assets Newsletter

“The #1 CTA Hack You’re Not Using”

Here’s a growth hack that most newsletter creators are sleeping on — the pre- and post-CTA (Call To Action). Pre-CTA is when you tease your followers about tomorrow’s newsletter content, building curiosity, urgency, and FOMO. It’s as simple as sharing a sneak peek of the value they’ll get, which often works better than lengthy Twitter threads. The best part? Just telling people what’s coming makes them way more likely to subscribe if they're interested.

Then there’s the Post-CTA — a quick follow-up after sending the newsletter, reminding your audience of the content they might have missed. Post-CTAs may not hit as hard as pre-CTAs, but they’re still solid for catching latecomers. You can link them to your blog, ask them to subscribe, or use an email-gated page to capture leads. These CTAs are straightforward but surprisingly effective tools to build your newsletter’s subscriber list. (LINK)

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Ok that’s it for this week, give us a reply if you have any suggestions or comments…

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