by Hypefury 🦅

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In this newsletter, you'll find:  

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This week, we're releasing the second version of The State of The Algo report.

We questioned hundreds of creators and found the ones that grew the quickest.

Their answers to the questionnaire are the most valuable. They actually grow. Input from people who don't grow is just noise.

With the report, you can create Great Engagement.

Because you're a subscriber to this newsletter, I'm spilling some of the beans for free.

What shifted from Q3 to Q4 is the type of content that's going viral.

Before, Long Form got a lot more traction.

Now, platitudes with or without images and threads do much better. 

Here are some great examples.

These are just a couple examples of content that works right now and attracts Great Engagement.

Time spent on Post is still a great indicator of whether your post will go viral or not. So include interesting media demanding peoples' attention.

There's much more in the report. 

The most important thing? 𝕏 is flying right now. 

#1 app is multiple countries in the past week.

People wanna support and be part of the winning team. Now's your chance to attract a huge influx of new users.

The time to get started (again) on 𝕏 is now!

PS. Check the offer below to get access to State of The Algo at an amazing price.

We monitored the growth of hundreds of 𝕏 users to analyze what the algo favors right now.

The result is the report: State of the 𝕏 Algo 2.0

For a few hours, you can access it at a special price.

Sponsored by The State of the 𝕏 Algo 2.0

Reach 40k+ creators for just $250. Click here to advertise. 

A couple of weeks ago, 𝕏 increased the cost to access its API once again.

Now we have to pay $1 a month per user (including free ones) on top of the $42,000 we already pay every month.

This forces app developers like us to make some radical changes.

So far, we've offered a very generous free plan. 

On the next Black Friday this is going to stop. Our free plan will no longer be available.

I understand this will affect 100K+ free users who rely on Hypefury. We'll try to make this transition as smooth as possible.

Before deactivating all free accounts we'll offer a special promo. 

It will be a once-in-a-lifetime discount, available only during this Black Friday.

If you're a free user, this will allow you to stick with us, without paying the full price of our Starter plan ($29/month).

I'll announce it with a special email, so keep an eye out for it.

A few days ago, TikTok approved our request to access their API.

It was NOT super easy, but we made it 🥳

Now we're working to finalize the integration with our app. Soon you'll be able to schedule and crosspost your TikTok videos through Hypefury.

Trump's second term is going to start in a few months. How will it affect social media?

𝕏 looks set to benefit the most. The TikTok ban now seems less likely to happen. How about Meta? Snapchat? LinkedIn?

Andrew Hutchinson shares his predictions here.

Several app researchers posted about a potential free version of the Grok AI chatbot.

At least at first, it will be available only in limited locations.

YouTube has introduced a new way for creators to monetize Shorts.

Here’s the announcement:

“Up until now, creators who featured brands in their content could get individual video linking requests from advertisers via emails from the YouTube main app, and via YouTube Studio notifications, which they then have the ability to accept or decline. Accepting the request allows the advertiser to view the organic video performance in Google Ads, and confirms reuse rights for the advertiser. Now, we’re launching the ability for creators in YPP with more than 4,000 subscribers to send video linking requests for Shorts to advertisers via YouTube Studio.”

With this update, Shorts creators can now post brand-related content and then ask the brand if they’d be interested in using it for their promotional efforts.

Last week's poll: Bluesky and Threads Are Both Growing. Which One Will Become the Top Alternative to 𝕏?

🟢 🟢 🟢 🟢 🟢  → Threads [64.2%]

🟡 🟡 ⚪️ ⚪️ ⚪️  → Bluesky [35.8%]

That’s it for now, everyone! We’ll meet again next week with some more of this!

Don't forget to sign up to Hypefury if you haven't yet.

And feel free to reply to this mail. It comes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury