Little Stream Software digest for the week of 2024-11-13

Hey there,

Here's articles I published over the last week.

- Eric Davis

Customer trust, not customer loyalty

Customer loyalty is a funny phrase. It sounds permanent and firm like a rock. "Our customers are loyal to us and will never leave" Problem is, like...

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Letting time do your work for you

Last year in autumn I collected a bunch of leaves and stored them in a huge bag. Now a year later they've mostly decomposed and turned into compost. After...

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Concentrate on keeping your existing customers during downturns

During any sort of downturn you should focus on retaining your loyal and returning customers. Technically you should focus on them all the time but the siren...

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Backup data from your Shopify store before you need it

As the busy season approaches, it's time to take a minute to think about protecting your data. That means data backups. Shopify backs up their data as a whole...

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Promote the products that create the customer behavior you want

Different products will create different customer behavior. Some products will produce customers that order more frequently. Some products will produce...

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Older messages

Little Stream Software digest for the week of 2024-11-06

Wednesday, November 6, 2024

Hey there, Here's articles I published over the last week. - Eric Davis ​Customer segments change over time​ A useful thing about the Customer Grids in my app is how they can show shifts in your

Little Stream Software digest for the week of 2024-10-30

Wednesday, October 30, 2024

Hey there, Here's articles I published over the last week. - Eric Davis ​Product satisfaction matters before customer loyalty​ About six months ago we had to replace our microwave due to a failed

Little Stream Software digest for the week of 2024-10-23

Wednesday, October 23, 2024

Hey there, Here's articles I published over the last week. - Eric Davis ​Don't try to be the loudest​ As I started to write this, I got yet another SMS message about the US election. We're

Little Stream Software digest for the week of 2024-10-16

Sunday, October 20, 2024

Hey there, Here's articles I published over the last week. - Eric Davis ​Focus on the biggest returns first​ When you're trying to decide what projects or campaigns to start, it can be helpful

Little Stream Software digest for the week of 2024-10-02

Wednesday, October 2, 2024

Hey there, Here's articles I published over the last week. - Eric Davis ​New release: Variant Reorders​ Following-up on the release of Product Reorders, Repeat Customer Insights now reports on

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