How to go viral on TikTok (10 actionable tips)

Hey there 👋

Literally no one: …

Me: “Hey, have I told you about Buffer Chat?”

In the latest episode of Buffer Chat: The Podcast, I sat down with soloprenuer and LinkedIn creator Anna Burgess Yang to talk all things automations and productivity. At one point, she shared how she built up to have 400 (!) LinkedIn posts ready and waiting in Buffer.

It was all down to some clever workflows and automations, which she breaks down in the episode.

You can check it out on Spotify, YouTube, and Apple Podcasts.

If you have any thoughts, I’d love to hear them!

Warmly, 

Kirsti & the Buffer team

💌 What’s in this issue: 3-minute read

• 💻 The latest content on the blog

• 📰 Social media news and features to note

• 📱How to create more content by working smarter

• 🎙️A new episode of Buffer Chat: The Podcast

🖊️ How to go viral on TikTok

Truth: There aren’t any ‘100% success guaranteed’ tactics to go viral on TikTok. There’s no way to determine which TikTok video will achieve viral success.

Another truth: There are various strategies to increase your chances of achieving viral success on TikTok. These methods still can’t guarantee virality, but they can tip the scales in your favor.

👇 The latest from the blog

• 13 must-try tactics to help you grow on Instagram

• 9 genius ideas to steal for your Black Friday or Cyber Monday marketing campaigns

• These must-bookmark sites will help you find free, high-quality images for your social media and marketing content

🎙️ Buffer Chat: The Podcast

My Creator Tool Stack: Productivity Tips + Tools for Consistency — With Anna Burgess Yang

Creator and soloprenuer Anna Burgess Yang has an automation for everything. She breaks down the productivity workflows and systems that help her create up to three LinkedIn posts a day — all while running a successful business.

🤳 What's happening in social?

• Bluesky adds 700,000 new users in a week

• TikTok is expanding its affiliate program

• LinkedIn has added an ‘Open to Volunteer’ profile option

• You can now save up to 100 drafts on Threads (on the app only)

📱 Social tip of the week: Create a content bank

You’re creating content all the time — whether you’re doing it for social media or not. Think about it:

• If you’re a fitness creator, you likely have friends and family asking you exercise-related questions regularly. Save the advice you give them, and turn it into posts.
• If you’re a professional building a personal brand on LinkedIn, so much of your communication to your teammates could be content. Are there snippets you can share?
• Consider your own social media comments and replies. Whether they are a response to a follower’s question on your latest post, or an opinion on another creator’s content, these responses can often be gold mines for new content ideas.

Save it all in your app of choice so you can turn all your work into posts.

🚀 Three entrepreneurs skyrocketing their growth with Buffer

• Jayak at redpigeonmedia: “Over the past 3 months we've managed to grow one of our client's social media accounts by 400% from 6k to over 23k followers!”
• Press 1 for Nick on YouTube: “My following has grown 10% consistently since I started using Buffer”
• Jon Buckley: “Over the last 90 days, I've seen a 24.5% increase in accounts reached, a 53.2% increase in engagement, and a 9.3% increase in followers.”

Thanks for reading! 💟

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