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In today’s email we’re going to talk about:

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Using data after feedback to improve it

We recently had a user ask a question about our settings page. He couldn’t find something, and we showed him where to look. Simple enough, right? But instead of stopping there, we asked ourselves:

Is this user the only one with this problem?

Instead of guessing or asking users (who might not give the clearest answers), I turned to data. I use Mixpanel to track all user actions, so I dug into the steps users take to interact with that specific setting.

Here’s what I found:

By analyzing the conversion rate of users reaching that setting and completing the action, I noticed something. The conversion rate was 81%. Not bad. But for a process that should be simple, 90% should be the bare minimum.

So even though it wasn’t a major issue, I took the time to improve it. Why? Because small improvements like these compound. The smoother your app feels, the fewer frustrations users face. And that translates into loyalty, word-of-mouth recommendations, and fewer support tickets.

If you’re not tracking these kinds of metrics, you’re likely leaving money on the table.

Start with the ones that have the biggest impact:

If you’re not analyzing and improving these, you could be missing out on 50% of your potential growth—not just in MRR, but in unlocking the kind of seamless experience that drives exponential growth.

If you’re struggling with a tool like Mixpanel, there are simpler options now, like Mantle. Start tracking, and you’ll see how these small insights can drive massive results.

Build a network to skyrocket your app MRR

Building a Shopify app isn’t just about writing code—it’s about building a network that will help you validate, launch, and grow. But where do you actually build this network?

Start by focusing on LinkedIn.

Find people already active in the Shopify ecosystem. It could be app founders, e-commerce agency owners, or even Shopify merchants who share insights. Don’t just scroll—take action.

Here’s the method:

When sending a connection request, keep it simple and personal: “Hi [Name], I saw your comment on [Post Topic] and thought it was interesting. I’d love to connect!”

Once you’ve started building connections, engage with them daily.

Comment on their posts thoughtfully—don’t just drop generic remarks. Add value to the conversation by sharing your perspective or asking questions.

And don’t just stop at commenting. Send a few direct messages every day. Keep it light and friendly, like you’re at a Shopify event:

The goal isn’t to sell. It’s to start conversations and build genuine relationships.

This consistent effort—10 new connections, 10 comments, and 3 messages daily—compounds quickly. Over 90 days, that’s 900 connection attempts. Even if only 20% accept, you’ve added 180 valuable people to your network.

The key is to stay focused on people within the Shopify ecosystem. Not developers—focus on store owners, marketers, and app partners. These are the people who will give you feedback, become your first users, and help you grow.

Your network isn’t just a group of contacts. It’s your launch strategy.

30 things you should know about growing a Shopify App

The Shopify App Store is an incredible place to grow your app, but there are key lessons you need to understand if you want to scale effectively. Here are 30 things I’ve learned from experience:

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See you in the next email!

Mat 😁