Swipe Files - 📂 2024 recap + what's coming in 2025

Happy New Year!

I wanted to give you an update that recaps the last year, tells you what you can expect from me this year, and reminds you of some sweet resources I have for you.

Also, I realized I rarely share pictures of myself... so enjoy!

2024

This past year was packed with huge milestones and a rollercoaster of emotions. Both my cofounders of Conversion Factory had babies in July! We also made our first hires. The SaaS I built after learning to code got its first customer. I traveled to 11 different conferences all around the world, including NYC, Ottawa, Cabo San Lucas, London, Dubrovnik, and Dublin.

Conversion Factory Client Highlights

  • Sensible: Helped double ARR from $500K to $1M by revamping their product marketing and providing designs for creative projects (one of which hit the top of Hacker News!).
  • LACRM: 20% increase in conversions on their homepage through A/B testing.
  • Senja: 17% conversion lift with ICP-focused landing page redesigns and dev.
  • KinectAir: Boosted signups by 20x through a complete website overhaul with strategic CRO and signup CTA placement.
  • DevStats: Landed their first three enterprise clients with rebranding, website copy, and Webflow development.
  • SiteGPT: Tripled booked demos with a site rewrite and redesign focused on conversions.
  • Reeve: Rewrote, redesigned, and built their new site in just 16 days!

Launches

2025

Looking ahead, I'm doubling down on SwipeFiles and how I can help SaaS companies grow via content, services, and SaaS tools. This is gonna be a BIG year. Conversion Factory is directly investing into SwipeFiles so we can pump out more great resources for you.

Conversion Factory

  • Updated Pricing: Now offering concurrent design, marketing, and dev requests at higher tiers, removing previous skill set constraints.
  • Add-on Services: Now offering Ads and SEO Content as add-ons to clients on our base Product Marketing plan.

New Content

  • Ebooks: Launching 100+ SaaS Marketing Ideas and The SaaS CRO Handbook.
  • Real Book: Publishing Founding Marketing, a comprehensive guide to early-stage SaaS growth.
  • Workshops: Live group sessions on homepage copywriting and how to leverage AI without getting worse at copywriting.
  • Newsletters: More editions on novel SaaS marketing case studies and tactics.

Upcoming Launches

On a more personal note, I wrote some blog posts about how to get into marketing, how I increased my testosterone by 45% naturally, recovering from divorce, and more.

I'm really proud of what I accomplished in 2024, and 2025 promises even more.

Thank you for being part of the journey — let’s make this next year the best yet!

—Corey

Older messages

📂 NEW: State of SaaS Marketing 2024 Report

Tuesday, December 10, 2024

Now live! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

📂 LAST CALL: Save BIG on SaaS marketing courses 📂

Monday, December 2, 2024

Expires tonight at midnight 🕛 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

📂 Save BIG on SaaS marketing courses 📂

Friday, November 29, 2024

Get four courses for the price of one ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

📂 Reminder: The State of SaaS Marketing Survey 2024

Friday, November 1, 2024

Have you ever wanted to be able to compare your marketing metrics to other SaaS companies? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

📂 NEW: Win a free vacation (yes, really)

Sunday, October 20, 2024

​ ​ ​ ​ I'm launching a referral program for my SaaS marketing agency, Conversion Factory. But this isn't just any old referral program. We felt like a cash kickback, nice bottle of alcohol, or

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