Driving down the backroads of Salem County, Dean Sparks listed off land sales like a one-man Zillow page. The farmer and deputy mayor of Oldmans Township has been keeping close tabs on who sells their land and who doesn’t in this little pocket of South Jersey.

“This was bought for $30,000 an acre,” he said, pointing toward a seemingly anonymous plot of farmland. “I know the guys that owned it, and that was considered big money at the time, but now, I mean they’re just throwing around crazy numbers.”

Sparks was referring to the deep-pocketed warehouse developers that in the last several years have helped transform Salem County into a logistics hub, standing up 5.1 million square feet of warehouse space for retailers, such as Amazon, since 2020.

But not every landowner has jumped at the opportunity.

Keep reading here.—AV

Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase something between episodes.

At its Unboxed conference in Austin last month, Amazon Ads rolled out interactive shoppable ads for Prime Video in North America. Consumers can add items from the ads to their Amazon carts, ask Amazon to notify and email them about products, or book appointments with businesses using their remote or by scanning a QR code.

The interactive ads are just the latest addition to a growing shoppable TV realm as streamers like Netflix, Paramount+, Peacock, and Roku aim to make it easier for consumers to make purchases directly from ads on their TV screens.

Keep reading here on Marketing Brew.—JS

On Wednesdays, we wear pink spotlight Retail Brew’s readers. Want to be featured in an upcoming edition? Click here to introduce yourself.

Jamie Norwood is co-founder of Winx Health, formerly Stix, a sexual health brand that counts Kerry Washington among its investors.

How would you describe your job to someone who doesn’t work in retail? We make better products for vaginal and sexual health that focus on education and ease.

One thing we can’t guess about your job from your LinkedIn profile? I do all of the graphic design work for our brand!

What’s your favorite project you’ve worked on? Our Restart Morning-After Pill Donation Bank. After the Dobbs Supreme Court case was announced and Roe v. Wade was overturned, we raised enough money from our community to donate over 30,000 doses of the morning-after pill to women all around the country who were losing access to abortion.

Which emerging retail trend are you most excited about right now, and why? Physical products with simple digital integrations. I don’t want anything complicated or to have to download an app! Let me scan a QR code and get what I need in just a couple steps.

Keep reading here.—EC