📂 Save BIG on SaaS marketing courses 📂

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I haven't offered a discount on my marketing courses since... (*checks notes*) November of 2022 😳

And this is the juiciest one yet!

Normally $499/year, you can get all four of my SaaS marketing courses in the Swipe Files membership for just a one-time payment of $300 until midnight on Cyber Monday.

Yep, seriously! Get it all forever AND at a discount.

I used to offer each course individually for $299. My marketing friends are probably going to be mad at me for offering such a crazy discount. 😂

What you get as a member 📚

If you're on the fence or wondering what exactly you can expect when you sign up, here's what's included.

🏛️ Foundations is a compact crash course on the essentials you need to jumpstart your marketing and start acquiring customers in a repeatable way. Here's what's covered in just 1 hour and 15 minutes:

1. JTBD Switch Interviews: Reverse engineer how people find you and why they chose you over alternatives
2. SEO / SEM: Everyone needs a search strategy because Google is the only source of recurring traffic.
3. 3 Experimental Channels: Search traffic is great long-term, but short-term you need to also be cycling through other experimental channels simultaneously.
4. Onboarding: These couple tips can make all the difference in converting someone into a customer.
5. Offboarding: Learn why cancellation flows are so insightful and what to set up.
6. Email Marketing: The four types of emails that every startup needs to be sending.
7. Lean Marketing Tech Stack: How to build a strong technical foundation without breaking the bank.

🚀 The Five Factors of Growth is a comprehensive analysis of what makes SaaS companies grow by reverse-engineering the five interdependent components you need to see that MRR graph of yours trend up and to the right.

1. Market — Targeting the right people and companies to go after, conducting detailed research of those people and companies, and how to expand into new markets.
2. Product — Building a remarkable product, Jobs To Be Done theory, competitive analysis, and product-led growth.
3. Model — Activation models, pricing models, onboarding, and retention strategies.
4. Messaging & Positioning — Creating strong positioning, copywriting, A/B testing, and how to leverage Voice of Customer.
5. Channels — Running growth experiments, landing page composition, and a crash course on SaaS marketing channels.

🧠 Mental Models For Marketing will teach you to think like the marketing greats and not just copy-paste tactics, but truly understand what marketing is and how to do it more effectively.

1. Problem-solving — How to think from first principles of marketing, core frameworks, and rules of thumb to follow.
2. Persuasion — Using psychological triggers and signals, social proof, and conversion rate optimization.
3. Process — Core methods and systems to plug into your marketing today.

🎥 Marketing Like A Media Company is an upcoming course on why marketing teams should emulate media companies and how to leverage media trade secrets for your startup at any stage.

1. Owned platforms — Building channels with direct access to your audience like your website, newsletters, podcasts, and communities.
2. Rented platforms — Leveraging social media, forums, and platforms like YouTube and Quora to build your owned platforms.
3. Borrowed platforms — How to kickstart and accelerate audience growth with guest blogging, podcasts, workshops, and influencers.

You can see the full course curriculums and details on the membership page.

Here's what a few members have said:

"I really suck at marketing and that’s why I started [the course]. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. So valuable! I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue."

—Ben Mann

"Without the customer insights gained by following Corey’s advice in Refactoring Growth, my business would not be where it is today. After implementing just a handful of the many strategies detailed, the course has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives."

—Chris Spags

"I love Corey's courses! He really understands why marketing is difficult, breaks it down and gets to helping to clarify the process. Properly researching markets and customers, and building the product they need and at the right price are all critical skills I can apply immediately."

—Andrew Walters

"Hands down the most tactical marketing strategy course I've taken (probably ever). [Corey] is a f'in genius 💯"

—Aditya Sheth

Remember: The offer expires midnight Cyber Monday!

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Cheers,
—Corey