GrowthHackingIdea - Pre-heat the journalists

1. Do a customized audience campaign on Twitter. You will need at least 400 Twitter handles. Get their attention before contacting them via email.

2. Send a personalized, short one-liner email. For example: “Hey do you like chiptole?”. Track email opens with Mixmax for Gmail or Yesware.

3. When Mixmax indicates the journalist has opened the email send a tweet linking to your article.

4. Send a follow up email.

5. When the journalist answers that they’re interested, send them your press kit.

Source: www.poweredbysearch.com


Cheers,
Charlie Patel ;)



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