How publishers are future-proofing strategies in 2025

The content industry is rapidly evolving, with new challenges and opportunities reshaping the landscape. 

In 2024, media companies faced the impact of shifting algorithms, the decline of third-party cookies, the rise of AI and the growing demand for short-form video. As publishers look toward 2025, adapting quickly and strategically will be key to thriving in this new ecosystem.

In this new guide, Arc XP distills the key lessons from the past year and provides actionable strategies to navigate the year ahead.

Download the guide to learn:

• How media companies are establishing sustainable models for audience growth
• How publishers are diversifying their traffic sources in 2025
• The role of video and first-party data in driving audience engagement
• How publishers are building strategic AI frameworks

Sponsored by Arc XP