Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts

In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.
November 27, 2024

Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts

In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft's strategies to defend its own.

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Ivy Liu
In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.

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How brands are directly engaging with millions of SMBs

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Media buyers will be experimenting with new formats over the long weekend. 

Consumers are more likely to trust and engage with a brand when they encounter cohesive messaging across different touchpoints, whether an online ad or a direct mail piece.

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This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.

From Digiday’s sister brand Glossy: Through personalized product recommendations, virtual shopping assistants, AR-enhanced experiences and more, AI is helping brands and retailers improve the customer experience and convert more sales.

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In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor, we hear from a media buyer on how the extended sales window means brands need to get more creative and the challenges of deeper discounting. 

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While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities.

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With closing arguments made, the industry now awaits a ruling, which could come in the next few months.

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Publishing execs say Facebook’s change to “views” as the platform’s primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.

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DOJ and Google make closing arguments in landmark adtech antitrust trial

Tuesday, November 26, 2024

With closing arguments made, the industry now awaits a ruling, which could come in the next few months. November 26, 2024 PRESENTED BY DOJ and Google make closing arguments in landmark adtech antitrust

Cyber Week Offer: Save 50% on 3-month Digiday+ membership

Monday, November 25, 2024

Access weekly briefings, original research, case studies, member-only events and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google's ad tech empire rests on how well it can make these key arguments

Monday, November 25, 2024

Lawyers will argue the government's case is outdated, and its innovations don't mean it's obligated to share with rivals. November 25, 2024 PRESENTED BY Google's ad tech empire rests on

Speakers announced: Digiday Gaming and Advertising Forum

Thursday, November 7, 2024

Hear from industry leaders at Roblox, Activision Blizzard, EA and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Thursday, November 7, 2024

Donald Trump is poised to take the reins of the US presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound. November 07,

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