Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts

In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.
November 27, 2024

Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts

In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft's strategies to defend its own.

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In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft’s strategies to defend its own.

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How brands are directly engaging with millions of SMBs

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Media buyers will be experimenting with new formats over the long weekend. 

Consumers are more likely to trust and engage with a brand when they encounter cohesive messaging across different touchpoints, whether an online ad or a direct mail piece.

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This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.

From Digiday’s sister brand Glossy: Through personalized product recommendations, virtual shopping assistants, AR-enhanced experiences and more, AI is helping brands and retailers improve the customer experience and convert more sales.

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In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor, we hear from a media buyer on how the extended sales window means brands need to get more creative and the challenges of deeper discounting. 

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While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities.

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With closing arguments made, the industry now awaits a ruling, which could come in the next few months.

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Publishing execs say Facebook’s change to “views” as the platform’s primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.

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