The case for and against brands changing how they market to men after recent election results

December 03, 2024

The case for and against brands changing how they market to men after recent election results

Trump had significant support among young male voters in November. What should marketers make of that trend?

Additional coverage:

Yahoo News’s Kat Downs Mulder, a veteran news executive, joined the Digiday Podcast to discuss how this year’s U.S. presidential election is affecting news publishers.
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake showcases modern fandom: intense and hyper-digital.
Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather than simply dumping end-of-year ad dollars. More in this Digiday+ Marketing Briefing.
The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.

Other things to know about

There's still time to save this Cyber Week. Get 50% off a 3-month Digiday+ membership. Offer extended — ends Dec. 6.
Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance. Sponsored by Amazon Ads.
In a recent Digiday and PubMatic survey, 55% of respondents said technology investment would account for 41% or more of their performance budget. Sponsored by PubMatic.

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Crystal ball 🔮

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The case for and against brands changing how they market to men after recent election results