The case for and against brands changing how they market to men after recent election results

December 03, 2024

The case for and against brands changing how they market to men after recent election results

Trump had significant support among young male voters in November. What should marketers make of that trend?

Additional coverage:

Yahoo News’s Kat Downs Mulder, a veteran news executive, joined the Digiday Podcast to discuss how this year’s U.S. presidential election is affecting news publishers.
The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake showcases modern fandom: intense and hyper-digital.
Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather than simply dumping end-of-year ad dollars. More in this Digiday+ Marketing Briefing.
The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.

Other things to know about

There's still time to save this Cyber Week. Get 50% off a 3-month Digiday+ membership. Offer extended — ends Dec. 6.
Marketers are using AI to outperform the competition. By embracing the benefits of probabilistic methods paired with deterministic ones, they gain a clearer path to scale and performance. Sponsored by Amazon Ads.
In a recent Digiday and PubMatic survey, 55% of respondents said technology investment would account for 41% or more of their performance budget. Sponsored by PubMatic.

How publishers are future-proofing strategies in 2025

Monday, December 2, 2024

Proactive and innovative approaches for media companies to grow audiences ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ends tonight: Save 50% on 3-month Digiday+ membership this Cyber Week

Monday, December 2, 2024

The best deal of the year is here—take advantage before it's gone ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Assessing the fallout of Google’s ad tech antitrust trial

Monday, December 2, 2024

Parsing the probable, possible, and plain absurd, including what a divested entity may look like. December 02, 2024 Assessing the fallout of Google's ad tech antitrust trial We parse through the

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready

Friday, November 29, 2024

Bluesky's user base is growing, but marketers remain on the fence (for now). November 29, 2024 PRESENTED BY Blusky's user surge spurs brand scrutiny — just in case it becomes ad-ready

What publishers can be thankful for this year

Thursday, November 28, 2024

In honor of the Thanksgiving holiday, here are some things the media industry can be thankful for. November 28, 2024 PRESENTED BY What publishers can be thankful for this year In honor of the

🐛 The tiny tweak that boosted CVR by 20%

Tuesday, December 3, 2024

Plus, new data on the goals of marketing leaders in 2025... View in browser hey-Jul-17-2024-03-58-50-7396-PM This week is all about tiny changes that make a big impact. Like how forgetting my Thousand

Utopia x LinkedIn League Event:🚨 Tomorrow’s the Day! Are You Ready?

Tuesday, December 3, 2024

Hi Reader, This is it—the final countdown! Tomorrow at 12 PM EST, we're going LIVE for the End 2024 Strong: Master LinkedIn Client Acquisition event. Here's your quick checklist to get ready: ✅

Keyword opportunity

Tuesday, December 3, 2024

Is your content optimized for holiday-related keywords? Refreshing existing content with seasonal keywords can help you drive more traffic during peak times... but it's an opportunity that most

ET: December 3rd 2024

Tuesday, December 3, 2024

Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Nattokinase (trends) Chart Nattokinase is an

What is the Best Amazon Software for Your Business?

Tuesday, December 3, 2024

Hey Reader, We're doing a recurring poll to determine what is the most popular Amazon software that sellers are using in 2024. The poll is divided into 5 categories and in each one, it asks you

Last Month in Crypto Marketing, November 2024 Edition

Tuesday, December 3, 2024

All of the best marketing initiatives in the world of crypto and web3 from September 2024. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Introducing Boring News

Tuesday, December 3, 2024

Our new daily news show based on Polymarket, built with AI ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Perfect Newsletters Don’t Exist

Tuesday, December 3, 2024

Your First Draft Will Suck—Start Anyway ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Cyber Week savings extended: Save 50% on a 3-month Digiday+ membership

Tuesday, December 3, 2024

Offer expires December 6 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What is the Best Amazon Software for Your Business?

Tuesday, December 3, 2024

Hey Reader, We're doing a recurring poll to determine what is the most popular Amazon software that sellers are using in 2024. The poll is divided into 5 categories and in each one, it asks you

The case for and against brands changing how they market to men after recent election results