Ooops, forgot to do October so today we’re jumping ahead to look at November. November brought us some exciting developments, from major mainstream brand collaborations to innovative sports partnerships. Let's dive into the highlights.

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1. McDonald's x Doodles Holiday Collaboration 

In what might be the biggest crypto brand partnership in years, McDonald's has partnered with Doodles for an ambitious holiday campaign. The collaboration brings Doodles characters to life alongside beloved McDonald's mascots Grimace, Hamburglar, Birdie, and Officer Big Mac on holiday cups across the 14,000 U.S. McDonald’s locations. They produced 100 MILLION cups. Wow.

Some additional links about this launch:

This partnership represents a significant milestone for web3 brand collaborations, bringing NFT-native art to millions of mainstream consumers during the holiday season. I’m starting to see talk about NFTs making a comeback in 2025 (especially for memberships) so we’ll see where that goes over the coming year.

2. Coinbase Doubles Down on Mainstream Marketing 

Coinbase made two notable marketing moves this month: First, they launched their latest ad campaign with the tagline "Crypto isn't for you, until it is." The campaign has received widespread praise from Crypto Twitter for its messaging to general consumers, acknowledging skepticism while leaving the door open for future adoption. Watch the ad:

Second, they executed an innovative sports marketing activation at Warriors home games, displaying QR codes on the Jumbotron that offered $5 in Bitcoin to attendees. 

Together, these initiatives show Coinbase's multi-channel approach to reaching mainstream audiences, combining broad brand messaging with targeted experiential marketing.

3. OpenSea Teases Platform Revamp 

OpenSea has released a promotional video hinting at a "new OpenSea," generating buzz throughout the NFT community. The timing is particularly interesting as discussions about membership NFTs potentially making a comeback in 2025 begin to circulate. OpenSea's teaser video This could signal a strategic pivot for the platform as the NFT market continues to evolve beyond pure collectibles into more utility-focused applications.

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