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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Nattokinase (trends)

Nattokinase is an enzyme that is produced by fermenting boiled soybeans with a specific strain of bacteria called Bacillus subtilis natto.

Nattokinase is believed to have several health benefits, like supporting cardiovascular health and reducing blood clotting.

It may also have anti-inflammatory properties and could potentially help with conditions such as hypertension, deep vein thrombosis, and stroke.

Which is why interest in nattokinase supplements is growing.

Searches for “nattokinase supplement” have increased by 6200% over the past five years.

One pack of nattokinase capsules brings in approximately $137K/month on Amazon.

What's Next

Nattokinase is part of the Young Adult Heart Care meta trend.

Heart attacks among Americans younger than 40 have been increasing for the past 10 years.

Sedentary lifestyles and poor diets are the main drivers of this trend.

Which is why many young people are turning to health supplements.

Searches for “heart supplement” have increased by 163% over the past five years.

While heart chews and saffron supplements are examples of trending heart supplements.

Topic #2

Crochet Plushies (trends)

Crochet plushies are handmade stuffed toys made using the art of crocheting.

These crocheted plushies can take the form of animals, dolls, plants, food and people.

Plush toys are also thought to be therapeutic as they can help reduce levels of cortisol and promote the release oxytocin.

The pleasing aesthetics of crochet plushies has also made them a TikTok favorite.

Top videos about crochet plushies range between 2.4M and 3.3M views on the platform, which is helping to drive growing interest in this product category.

What's Next

Crochet plushies are part of the #amigurumi meta trend.

Amigurumi refers to the Japanese art of crocheting.

TikTok has also become home to a large online amigurumi community.

The #amigurimi hashtag has amassed over 1.4 million posts on TikTok.

Whereas the hashtag #crochetersoftiktok has over 2.2 million posts on the platform.

Topic #3

Light Therapy Wand (trends)

Light therapy wands are handheld devices that emit light of a specific wavelength to enhance the appearance of the skin.

These wands typically use LED technology to produce the light.

Light therapy wands are believed to help improve the appearance of the skin by stimulating collagen production, reducing inflammation, and promoting cell turnover.

Recent interest in this product is growing mainly due to a startup called Solawave.

(Searches for Solawave have increased by 6400% over the past five years.)

Solawave’s light therapy wand brings in approximately $5K/day on Amazon.

What's Next

Light therapy wands are part of the Face Care Tech meta trend.

Here are a few examples of trending face care tech products:

Microcurrent facial devices are beauty tools that send electrical currents to facial muscles and skin cells. These currents strengthen face muscles, which tightens the skin and smoothes lines.

Electric gua sha facial massagers use heat and vibration to reduce skin tension and minimize wrinkles.

LED face masks are devices that use LEDs to emit different wavelengths of light onto the face.

Topic #4

Networking-as-a-Service (trends)

Networking as a Service (NaaS) is a cloud-based service model that provides businesses with on-demand access to network resources such as virtual routers, switches, firewalls, load balancers, and other networking components.

In short, NaaS is a way to outsource the management and deployment of network infrastructure. This allows businesses to focus on core competencies rather than worrying about maintaining and updating their networking equipment.

NaaS also helps organizations access networking capabilities without having to invest in physical hardware and, instead, pay for the services they use on a subscription basis.

Compared to building in-house networking infrastructure, NaaS offers several benefits, such as scalability, flexibility, cost-effectiveness, and reduced complexity.

NaaS will likely become more mainstream, considering that the market for these services is forecasted to grow 8x in the next six years.

What's Next

Networking-as-a-Service is part of the ITOps meta trend.

IT Operations (ITOps) is a set of activities and processes involved in managing and maintaining an organization's IT infrastructure, including hardware, software, networks, and applications.

For example, surveys have shown that four in five organizations are overspending on their cloud solutions.

And ITOps is emerging as a way to decrease these costs through better acquisition and maintenance practices.

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

You can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

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Exploding Topics - ET: December 3rd 2024

Topic #1

Nattokinase (trends)

What's Next

Topic #2

Crochet Plushies (trends)

What's Next

Topic #3

Light Therapy Wand (trends)

What's Next

Topic #4

Networking-as-a-Service (trends)

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

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ET: November 26th 2024

ET: November 19th 2024

ET: November 12th 2024

ET: November 5th 2024

ET: October 29th 2024

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