This week is all about tiny changes that make a big impact. Like how forgetting my Thousand Island totally ruined my lunch. 

Or how one little tweak to our page layout gave a double-digit boost to our conversions. 

In today’s email:  

• How one small change to our page layout led to 20% more conversions  
• Don't be a Scrooge: We've got 27 steps, tips, and examples to get your brand in the spirit  
• Marketing managers and leaders share their 2025 goals

🕵️ INSIDE SCOOP 

This week, I've got the Inside Scoop on a tiny tweak that boosted on-page conversion by 20%.

One tiny little layout change netted us an almost 20% increase in on-page conversions.

They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true.

Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. This time it’s all about social proof and where it belongs on your page.

But before you jump straight to the how-to, I’ll also cover why you shouldn’t run off and do this without testing it first.

✨ THIS WEEK'S MUST-READ 

Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit

You know how Ramona Sukhraj knows she's in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, she's excited about — holiday marketing.

It’s your chance to get your share of the roughly $902 the National Retail Federation predicts the average consumer to spend this year and hit your revenue goals.

Haven‘t started planning your holiday marketing campaign yet? Don’t panic.

She's mapped out a comprehensive guide of everything you need to launch a holiday marketing campaign this season, including surefire holiday marketing ideas and brilliant examples from this and recent years.

📚 WHAT WE’RE READING 

• ❄️ 3 Holiday Shopping Trends Brands Should Expect & How to Lean Into Them [Shopper Data]  
• 🎯 The Top Goals of Marketing Managers & Leaders in 2025 [New Data + Expert Tips]  
• 📝 Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]  
• 🏋️ How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
• 📽️ 16 Video Production Tips to Enhance Quality and Drive Views

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